You define yourselves as an eco-conscious company. Tell us why that's important to you.
Growing up in Laguna Beach, you have the ocean on one side and the coastal mountains on the other side. Since we were young learning to care for our natural environment was part of our education. When we started Cerno it was really important for us to make sure we were being responsible with the natural resources we used and while we are 100% eco-conscious, there are always opportunities to do more, which we are continually exploring.
Making your products locally is one aspect of sustainability. Is there anything else about manufacturing in America that makes it easier to be eco-conscious?
Not only do we make things locally, but we make everything under one roof. Being vertically integrated allows us to make products quite efficiently and limits the numbers of trips that the materials and products take during their lifecycle.
Additionally, making everything under one roof always us to control quality and ensure no aspect of the design gets lost in translation. Making a high-quality product, that is built to last – so it doesn’t end up in a landfill - is probably the most environmentally responsible thing a manufacturer can do.